Let's make
major changes, together.
Who We Are
Major Changes is a brand and creative strategy firm that partners with mission-driven organizations to take on what matters most and build strategies, stories, and systems that create lasting change.
What Partnership Can Look Like
Brand Strategy & Positioning
Growth & Go-To-Market Strategy
Communications Strategy & Messaging
Storytelling & Content Development
Social and Digital Strategy & Execution
ESG Strategy & Activations
Creative Direction & Visual Identity
Marketing & Campaign Creation
Audience Engagement & Community Building
Internal Alignment & Activation
Events & Experiences
Partnerships & Collaborations
Why We Do It
We believe the work that matters most should be backed by the best strategy, storytelling, and creative thinking.
Maya
Maya began her career producing indie films, photo shoots and gallery shows before falling in love with creative strategy. She has led award-winning global campaigns, rebrands, new brand creation, go-to-market strategies, implementation, brand experience and innovation projects for clients ranging from start-ups to nonprofits to Fortune 500 companies. She now only wants to apply her deep passion and expertise to co-creating memorable and meaningful work in partnership with people who are that magical combination of kind and smart (funny helps, too).
Aubrie
Aubrie is a strategist who believes the right story can change how people think, feel, and act. Her foundation in writing still shapes how she works today, bringing a thoughtful, human-centered approach to complex work that matters. Her perspective is also shaped by narrative medicine, and she leads workshops with medical students and residents at NYU and Columbia, using close reading and storytelling to deepen empathy and strengthen care. Today, she partners with purpose-driven organizations to help them get clear on what they’re really trying to say, and how to say it in a way that truly connects and creates lasting change.
Team Expertise
50+
Fortune 500 Brands Repositioned
10+
New Brands Created
Over
Views Of Our Work
Over
Fundraising Goals Surpassed
3
Nonprofit Boards Served On
100+
Strategic Partnerships Created
Let's do the work that matters most, together.
Our Partner Network
Project Highlight
OurLegacy
A human-centered brand transformation bringing clarity to mission, warmth to identity, and humanity to storytelling.
Brand Strategy
Visual Identity Refresh
Communications Strategy
Refreshed Website
Social Strategy & Execution
Photo Library
Brand Awareness Campaigns
Community Activation Strategy
Internal Storytelling
Partnership Advocacy
Activation & Alignment Tools
Ongoing Strategic Advising
For case studies or more work examples, please contact us.
Brands Who Trust Us
What People Are Saying About Us
What types of organizations does Major Changes work with?
We work with mission-driven organizations whose vision of what the world could be if their mission is achieved is a world we want to live in. This includes nonprofits, corporate CSR and philanthropy programs as well for profit organizations with a mission to make real positive impact.
What types of projects does Major Changes do?
We solve problems. To uncover the root causes of those problems, every partnership starts with a deep discovery phase to understand what’s really going on, so we can shape the right path forward. From there, we build tailored approaches that bring the right mix of strategy, storytelling, and execution – whether that means shaping a brand, driving growth, engaging audiences, or bringing ideas to life in the world. This can look like: • Brand Strategy & Positioning • Growth & Go-To-Market Strategy • Communications Strategy & Messaging • Storytelling & Content Development • Social & Digital Strategy & Execution • ESG Strategy & Activations • Creative Direction & Visual Identity • Marketing & Campaign Creation • Audience Engagement & Community Building • Internal Alignment & Activation • Events & Experiences • Partnerships & Collaborations
How does Major Changes think about impact and success?
We think impact and success should be specific and shared. We start every engagement by defining what success looks like. Once we have clear KPIs identified, we measure every stage of our partnerships by how they progress us towards the shared impact we hope to make in and on the world. This impact should extend past our partnership and create real, lasting change.
What does working together actually look like?
A collaborative partnership. We want to do the work that matters most, together. We bring deep passion to this work. It’s personal to us. We only take on a small number of clients at a time so we can apply that passion in a purposeful way. We work side by side with our partners to co-create what’s needed to create lasting change.
When is Major Changes not the right fit?
Because this is personal to us, if we don’t share your vision of what the world could be if your mission is achieved, we are not the right fit. But we probably know someone who is.